Belfast-based content marketing agency ProfileTree have announced the completion of an extensive digital transformation project with Three Software, one of the country’s leading specialists in fashion retail cloud-based technology and online retail support.
Established by Paul Fullalove and Stephen Morelli, the company was launched with the objective of streamlining fashion retail by unlocking sales and driving profits within the industry. This objective is realised by the firm’s combination of products and services, allowing retail businesses to centralise their sales; stock, purchase ordering, warehouse replenishment and more through a fully integrated, single platform cloud retail management system.
The Retail 3 (R3) family of products allows customers to select and combine a variety of applications that best suit their business needs and requirements, allowing for a bespoke approach to online fashion retail management and support. The R3 family of products includes applications for Fashion EPoS & Store Systems; loyalty & discount cards, gift cards, e-commerce systems and head office & inventory management.
The team at Three Software are proud to deliver all of their products with an industry-leading professional services team, who offer over 50 years of experience in the design, deployment and support of retail fashion management systems. These services include constant technical support around R3 family products, as well as services around training and consultancy.
When ProfileTree first consulted with Three Software, it became immediately apparent that the company’s skills, resources and expert staff placed the company on a path towards success. A number of opportunities for digital transformation were identified across the business, beginning with a website, branding, content plan and social media strategy.
Three Software succeeded in establishing their niche within the technology industry. However, highlighting their own services was challenging without any visible logos or consistent visual themes. Additionally, any message that was online faced obstacles in reaching its target audience due to a lacking Search Engine Optimisation (SEO) strategy.
Whilst the company had built strong credentials through their every day work, they felt that their outreach was limited. Indeed, without a social media presence or strategy, they were unable to reach their full content marketing potential.
Three Software’s huge range of services required several landing pages, including pages for point of sale & story systems; loyalty & discount cards, gift cards, e-commerce systems and inventory management, with calls to action included with each service. ProfileTree conceptualised a fresh company logo along with sleek navy and orange branding, contrasting against a white background. Whilst highlighting the company’s fresh branding, opting for such a website design clearly separated the company’s services in a way that was visually-appealing and easily digestible.
The content writing team at ProfileTree consulted with the company and articulated their story on an extensive and visually appealing ‘About Us’ page. Across each of the major landing pages, content was fully optimised: a crucial step in meeting Search Engine Optimisation (SEO) requirements. A combination of content and design efforts significantly boosted Three Software’s position on Google Search rankings, helping the company achieve the prominence they truly deserved.
Beyond building a secure and digital showcase for ThreeSoftware, ProfileTree provided guidance on an extensive content and social media strategy. Producing shareable content in a variety of formats allowed the client to carry on with a lengthy social media strategy engineered for growth and a focus on generating leads. By devising such a strategy, ProfileTree were able to ensure that Three Software remained competitive in the present and into the future.
Speaking following the completion of the project, ProfileTree founder and CEO, Ciaran Connolly, praised the value of content marketing:“We were delighted to lend our services to the team Three Software. Overseeing a complete digital transformation saw contributions across all of our departments, and we were proud to see some fantastic results. We congratulate ThreeSoftware on the launch of their site and look forward to working with them into the future.”
ProfileTree are an award-winning content marketing agency based in Belfast, Northern Ireland. To discover how content can transform your business, get in touch with the team today.