Ulster University Business School (UUBS) has appointed Shredbank’s chief executive Philip Bain as a Visiting Professor.
Philip Bain, a First Class Honours graduate of UUBS, established Shredbank in 2007 with his business partner James Carson, and since then the company has grown to become the largest locally owned on-site shredding business in Northern Ireland.
Students of UUBS are also working with Shredbank to create a digitised marketing strategy as part of the School’s new Digitising Marketing module. The module focuses on challenging existing thinking in the digital space and helping small companies see the digital economy as an opportunity rather than a threat – to exploit the natural informal style with which SMEs do business and channel that into creating and transforming opportunity in the digital context.
Professor of Marketing, Mark Durkin, has partnered with one of the biggest software companies in the world – SAS Software – to develop and deliver the module, which is also offered as a short course.
Professor Durkin said he was delighted to be working with Philip Bain and Shredbank; “I am particularly pleased Philip has been appointed a Visiting Professor.
“I taught Philip when he was a student and was always impressed by his drive and entrepreneurial flair. Since then he has been a regular contributor to the marketing and entrepreneurship curriculum at Ulster and it is great to have him joining us now in a more formal capacity as visiting professor.
Professor Durkin added, “At Ulster University Business School, we are committed to leading the digital agenda in terms of challenging existing thinking and providing new and innovative ways of leveraging digital technology for commercial advantage. We’ve partnered with various companies to give our students exceptional hands-on experience.
“The digital economy presents opportunities to those whose focus is on the customer and not the technology itself – that is an important differentiation. This module is the only place I know where this progressive focus is brought to bear in such a unique way.”
Philip Bain has won numerous awards including Business Leader of Tomorrow, Entrepreneur of the Year 2010 and Young Businessperson of the Year in 2011.
Philip said, “My degree from Ulster University Business School gave me the ideal grounding for what has been a fantastic career to date. I am thrilled to be returning to Ulster University Business School as Visiting Professor and look forward to working with the students on the digitising marketing project.”
2015 marks the 40th anniversary of the first business graduates from Ulster University’s Business School. With 6,000 students, 200 staff, a course list comprising over 100 undergraduate, postgraduate and PhD degree choices and world leading research, the Business School at Ulster University makes a highly significant contribution to the growth and development of the regional economy.