Belfast-based content marketing agency ProfileTree has recently celebrated recognition of their work at the annual Irish Content Marketing Awards. Lifting the trophy for ‘Best Content Marketing Award – Video Series’, agency founder and CEO, Ciaran Connolly, welcomed the award as “recognition of ProfileTree’s outreach and content marketing efforts across Northern Ireland”.
Celebrating its inaugural year, the Irish Content Marketing Awards were established to recognise one of the fastest-growing industries in Ireland, awarding some of the most groundbreaking and innovative marketing projects from across the island.
Attended by leaders from Ireland’s marketing sector, the gala dinner and awards ceremony recognised an increasingly crowded digital market, where engaging with wide audiences has become a greater challenge. This year’s award ceremony highlighted those marketing professionals who have innovated to meet that challenge, with 21 recipients receiving awards in categories including Outstanding Contribution, Best Content Marketing Programme and Most Effective use of Photography.
Irish Content Marketing Awards
With hundreds of marketing professionals and senior executives in attendance, finalists were required to demonstrate their own outstanding contribution to content marketing, as well as the education, skill-building and job creation granted by their efforts across the previous 12 months.
The Irish Content Marketing Awards are run by Business River, a company specialising in business events programmes and networking events across a range of sectors in Ireland. ProfileTree’s content marketing efforts were recognised with ‘Best Content Marketing Award – Video Series’ for their successful Business Leader series, which continues to receive industry-leading insights from sectoral leaders across the island.
ProfileTree’s Business Leader series has featured speakers across a range of sectors, including tourism & hospitality; recruitment, marketing, mental wellbeing, business development and publicity management. The series continues to be filmed in ProfileTree’s Belfast studios, with editing work carried out by an in-house team of videographers and video editors.
In the below example, we see a contribution from sales specialist Kenny Galloway, who reveals insights into a number of issues including ‘sales fear’, prospecting and mental health
In another episode, we see tourism & hospitality leader, Cian Landers share his advice on running a successful business
In a statement, ProfileTree founder, Ciaran Connolly, welcomed the award: “We are delighted to have been recognised with a trophy at this year’s Irish Content Marketing Awards. We have had an absolute blast recording the series, speaking to business leaders from a range of industries. We see this award as recognising out outreach and content marketing efforts in Northern Ireland and beyond, and would encourage more business leaders to get in touch and share their story.”