Major players from across Europe’s online gaming industry gathered at the Radisson Blue Hotel in central Milan on November 11th for the prestigious Southern European Gaming (SEG) Awards, an annual ceremony that has long been considered to be the creme de la creme of iGaming awards. Some of the industry’s biggest providers attended the event in the hope of scooping up a gong or two, but there was one company that managed to steal the show.
NetEnt, the Sweden-based game provider that provides innovative poker, slots, blackjack, and roulette products for companies across Europe, managed to pick up three of the most coveted titles at this year’s ceremony, a hat trick that few other industry players have managed to achieve.
All in all, NetEnt won the awards for Best Online Casino Provider, Best Live Casino Provider, and Best Support for Responsible Gambling, cementing their status as one of the biggest and most respected names within the iGaming sector. There were a lot of factors that went into deciding who these coveted awards should go to, and NetEnt was undoubtedly facing off some stiff competition.
The award for Best Live Casino Provider is one area where NetEnd clearly stands out from the competition, despite the provision of live casino services being a crowded and competitive industry in Europe. Live casino solutions involve the use of live streaming technology to connect players will real-life blackjack and poker dealers in a studio, providing the experience of a glamorous Las Vegas casino from the comfort of the customer’s living room. The demand for such services has skyrocketed in recent years, but NetEnt was one of the first major companies to commit to it. When it comes to other major online casinos, they have been struggling with this product, as they often cannot match the immersive experience and interactive technology required to attract increasingly demanding customers.
In addition, NetEnt’s receiving of the Best Support for Responsible Gaming award would not have come as a surprise to industry hawks, thanks to tools designed to help gamers make the most of responsible gaming, which have generated plenty of headlines over the past couple of years.
NetEnt has been a regular fixture at iGaming awards ceremonies in recent years and looks well on the way to becoming a standard-setter for this $60 billion global industry. The SEG awards come at a time when the company is making strides to ensure that it remains the most competitive player, with NetEnt making a string of high-profile announcements and deals in 2019.
The most well-known of these so far is likely the deal signed between NetEnt and the global rock superstar Ozzy Osbourne, who has agreed to collaborate with the company to produce a fully-licensed NetEnt Rocks slot game, featuring all of his biggest and most memorable tracks.
There are few other iGaming developers that can match the wave of success currently enjoyed by NetEnt, and we’re excited to see what the company will announce in 2020.