Hughes Insurance has been officially recognised as Northern Ireland road safety champions at the NI Road Safety Awards for their contribution to helping improve safety on the roads.
Earlier this year, Hughes Insurance launched the #LeaveThePhoneAlone campaign in partnership with Belfast Live. The campaign was a direct response to the rise of phone usage when driving and the need for road users to realise that distracted driving is one of the biggest causes of road accidents.
The campaign received 2,500 sign ups to the #LeaveThePhoneAlone petition and 1,000 responses from the initial survey with Belfast Live about Northern Ireland’s road safety habits. The survey uncovered alarming statistics with 88% of readers reporting seeing drivers using their phones within the past week.
NI Road Safety Awards
Don Brennan, Trading Director at Hughes Insurance spoke about receiving the award: “The team at Hughes are delighted to be recognised as an important part of the road safety community. Our core values include caring about protecting what matters which includes keeping road users across Northern Ireland safe.
“We launched the #LeaveThePhoneAlone as a social conscious campaign in the hope of driving behavioural change. Hughes hope to continue to see a change in road user habits.”
Rosie Leech, Road Safety Policing at Police Service of Northern Ireland (PSNI): “Distracted driving is one of the main causes of road traffic incidents in Northern Ireland, and with mobile phone usage on the rise, it is contributing to an increasing proportion of collisions which highlights the need for campaigns such as #LeaveThePhoneAlone.
“The PSNI congratulate Hughes Insurance for this recognition of their efforts on delivering the #LeaveThePhoneAlone campaign. This innovative project is vital in raising awareness and creating change on our roads.”
For more information or to get in touch, please visit: www.hughesinsurance.co.uk/