With the appointment, CIM – which has supported the marketing professional for over 100 years – has put in place a dedicated local resource to develop the profession.
Located in Belfast but working across the island, the new network manager, Carol Magill, is tasked with driving forward support to members, and developing and representing the marketing profession in Ireland. Carol’s role also includes offering support to businesses across Ireland through CIM’s bespoke in-company training, which has provided support to several international brands including Smiths Industries, EY, 3M and ASDA.
Carol Magill has over 20 years’ experience in communications and marketing, including roles in e-commence, and in government as Head of Communications in the Department of Culture, Arts and Leisure (DCAL), and in Agriculture and Rural Development (DARD). Carol led the communication activities during the 2012 Olympics and Paralympics in Ireland, as well as the policy lead in the consultation and strategy for the Review of Youth Training in Northern Ireland. More recently, Carol was involved in developing and delivering internal and external communication platforms relating to the establishment of new Executive Departments in Northern Ireland.
Commenting on her new role, Carol said: “This is a really exciting time to be a marketer. With the increasing importance of digital communication, companies from here – with the right marketing insight – can and do make themselves known on an international scale. “
She added: “CIM has a key role in supporting students and members, and ensuring their skills are at the cutting-edge through accredited training centres, bespoke solutions and ongoing peer support. Ensuring that the training offering is current and effective is reflected in CIM’s support for its new “bite-sized” awards, and mapping its professional qualifications to postgraduate qualifications. CIM courses are available at QUB, Ulster University, Belfast Academy of Marketing and Belfast Met.
“Marketing is listed in the Department for Employment and Learning’s (DEL) skills barometer as one of the top ten future requirements, and ensuring Northern Ireland PLC has access to the right marketing people at the right time is key to our economic health.”
Carol’s role is supported by a voluntary board. The CIM Ireland Board is presently chaired by Nicholas Read from Ulster University Business School, who is backed by members drawn from private, voluntary and public sector.
Another part of Carol’s role is promoting new events. Those planned include a 90 minute seminar on social media and the law, intellectual property and copyright; and, in April, a digital masterclass on website content, including Search Engine Optimisation (SEO) and Pay per Click (PPC). In addition, there will be a major food and drink seminar held at the end of May. More information on events can be sourced via this link: regions.cim.co.uk/Ireland/home/events/?region=Ireland