Beat your competitors with “Local” SEO

Local SEOWord Waiter SEO today launched its Local SEO services across N. Ireland, giving local businesses access to expert advice on how best to beat their competitors online.

So what exactly is Local SEO, you’re wondering? Local SEO (Search Engine Optimisation) is about making it as easy as possible for prospective customers to find you online – whether they’re searching for the type of products or services you offer, or simply trying to find out more about your company after hearing about it elsewhere.

For example, if you’re a restaurant in Belfast, it should make good business sense for your restaurant to be the most prominent in Google’s “local” results, when prospective customers search for ‘restaurants in Belfast’. Why wouldn’t you want potential customers to notice your services above those of your competitors?

And it isn’t simply about showing up for a single search phrase – if you’re targeting ‘restaurants in Belfast’, you may also want to show up prominently when potential customers search for related terms such as ‘places to eat in Belfast’, ‘eating out in Belfast’, ‘breakfast in Belfast’, ‘lunch in Belfast’, etc., so you pull in as much business as you can.

The rules that apply to national SEO apply to Local SEO, so you need to ensure your website is performing as well as it can in general SEO terms, via technical onsite optimisation and content-led offsite optimisation. Local SEO takes your SEO performance one stage further, and there tends to be more of a focus on:

  • Citations and reviews.

  • Name, address and phone number (NAP) consistency and onsite usage.

  • Local Schema Markup to help search engines better identify local business locations.

  • Local landing pages for businesses serving multiple geographical locations – for example, a plumber in Bangor may also serve clients in Belfast, in which case they would probably require a webpage dedicated to their Belfast services.

For expert help and support with your local, national or international SEO campaign, contact Word Waiter SEO today:

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