Featured Articles:
CBRE: Fundamentals trump Brexit as key driver of Northern Ireland commercial property market
Marketing
Corporate Social Responsibility Leadership – when doing good is good for business.
Jo Watson, Director of JW Associates NI and a champion of responsible business recently completed her Masters in Executive Leadership at Ulster University Business School and shares her latest research
Using Customer Insights to Influence Your Decision Making
Customers visiting your website can tell a lot about what is important to them, or what they like/dislike about your products or services. But have you ever thought they online
Google Tag Manager – Top 10 Tips for GTM Beginners
Google Tag Manager is an incredibly powerful tool – we use it daily to add all sorts of marketing and analytics tags for our clients. If you’re just getting started,
How to Create Added Value for Customers
If a business wants to retain its customer base, then they need to offer that customer value. Added value is essential for any small and medium-sized business (SME’s) to differentiate
Avoiding the Nightmares of Networking
Most people seem to hate networking. That may strike you as surprising, given how often confidence and charisma seem to be necessary traits in a businessperson, but in my many
How far can content contribute to website performance?
Have you ever been on a website that didn’t have any content? It is highly unlikely because this lack of information would make it difficult to come across it in
How Small Businesses can dominate the Local Market
Running a small business, promoting your brand will be an ongoing journey with many challenges and opportunities; and you may feel dependant on your local customers or under pressure to
How to get the most from your equity crowdfunding campaign
By John Auckland, TribeFirst Equity crowdfunding can be a tough way to raise money, but it can also bring you so much more than just cash for the business. If
How technology and societal changes are reshaping conferences, meetings and events
Whether you are organising meetings and events or attending them changes are happening. These are being driven by technology as well as at a societal level as our expectations change.
The Importance of Big Data in Marketing
When it comes to marketing, big data really is key. While many companies may be running around and proclaiming that good marketing is some type of great art form, big