What are the  skills you need to be an outstanding recruiter in 2018?

Since the beginning of the year the President of the CBI, the Governor of the Bank of England and the economists from Ulster and Danske Banks have agreed on one thing: the biggest threat to your business growth in 2018 is a severe shortage of skills.

With almost full employment in Northern Ireland, your ability to find and then attract the key people you need for your business to grow will be the biggest challenge you face this year.

Which is why LinkedIn – and in particular its in-built ability to search out hard to reach outstanding candidates and get your company in front of them – offers you the solution you need for your recruitment challenge.

So, are you harnessing the real power of LinkedIn as part of your recruitment strategy? And if not – now is the time to get ahead of your competitors.

Recruitment is a relationship business. LinkedIn is the go to site to search and attract the best talent and build those relationships that lead to recruitment.

Some of the best candidates are already happy in their work and are key players in their business. They are probably on LinkedIn. However many have a sketchy or a deliberate low profile which make them very hard to find.

By arming you with proven tools and getting into the real power of LinkedIn, this Workshop will show you how to find that ‘needle in the haystack’, that ‘one in a million’ – even when they aren’t making themselves easy to find!- and then prove to them that you have something special to offer.

“Only he who can see the invisible can do the impossible” – Frank Gaines

This workshop for HR & Recruitment Professionals will help you create a recruitment strategy to effectively search, attract and recruit those ideal candidates on LinkedIn that others miss.


  1. Harnessing the power of LinkedIn’s Artificial Intelligence
  2. Cracking the recruitment for diversity challenge
  3. Building a magnetic LinkedIn profile that attracts talent
  4. Writing content that amplifies your reach and brand
  5. The different tactics to approach Active and Passive candidates
  6. How to use Boolean search to find the needle in the haystack
  7. Building your LinkedIn Company Page to promote your employer brand
  8. Empowering your employees as brand ambassadors
  9. Building strong relationships with potential candidates
  10. When to consider a LinkedIn premium account
  11. Microsoft over one billion customers, new owners of LinkedIn, a game changer?

Workshop Details

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Benefits of Attending

Who Should Attend

Please note: This Workshop is only suited to attendees who are already familiar with LinkedIn. The Facilitator, Bill McCartney, will assume that you have a working knowledge of the platform as he is providing a lot of new knowledge that will only benefit regular LinkedIn users. This Workshop is not suitable for beginners or refreshers.

About your Presenter: – Bill McCartney

Bill McCartney was LinkedIn’s only official EMEA talent solutions partner in Northern Ireland.

Bill has been training people like you on LinkedIn since 2010.

Bill has trained and advised a diverse range of clients, from sole traders to large companies, Financial Institutions, Enterprise Agencies, Charities and Government Bodies.

Bill’s has established himself as the ‘go to’ expert on LinkedIn in Northern Ireland and his LinkedIn workshops are legendary.

Visit Bill’s LinkedIn Profile www.linkedin.com/in/billmccartneyni 

Visit Bill’s Website:  www.billmccartney.co.uk


“Bill delivered a great LinkedIn training session for InterTrade Ireland, which was extremely insightful and practical in terms of quick wins, and longer-term improvements for the organisation. The training was very informative, well presented and well researched and most importantly specific to our needs…” Dwayne Stewart: Communications Manager InterTrade Ireland

 “On a training session with Ulster University Business School staff Bill provided us with great advice regarding LinkedIn and how we could make the best out of it as an organisation and individuals. He obviously knows his stuff and was able to tailor the training to our specific needs and requirements.” Nick Read: Business Development Manager, Ulster Business School

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About Riddel Hall

riddellhallSet on Stranmillis Road, Riddel Hall is  the perfect location for our Social Media Academy and provides ample safe and free parking.

The extensive private grounds give you an opportunity to clear your head between sessions and return to the Seminar room fresh and ready to learn even more.

For driving and public transport directions, please click here

Please click here to download our standard Terms & Conditions including our Cancellation Policy. We recommend you read this before booking

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