AV Browne launches new campaign for Hughes Insurance

This week has seen the launch of a new advertising campaign for Hughes Insurance, and the first sight of their new consumer brand.

Co. Down based Hughes Insurance originally appointed AV Browne’s specialist brand division, AVB Brand, to create a new brand positioning, strategy and visual identity in December 2015.

After a competitive tender and pitch process involving five other shortlisted agencies, AV Browne went on to win the overall creative and media contracts for the UK market.

The brand and advertising campaign introduces a very different look and feel for Hughes. It communicates their core values and services to their local audiences – and the clear benefits of using this open, honest and understanding brokerage, rooted firmly in Northern Ireland. Hughes approach to their customers needs is summed up in the strapline, ‘We’ll take care of it like it’s our own’, and the creative approach takes a definite lead from this.

Shot in various locations throughout Northern Ireland, the TV ads were produced by Street Monkey and directed by ‘Good Vibrations’ director, Glenn Leyburn.

Stephen Conway, Managing Director of the AVB Group commented; “We are delighted to have been chosen by Hughes Insurance as their marketing partner at what is a very exciting time of change and growth for them in the UK market. Having everything Hughes requires from brand, strategy, web development, and a real depth of creative and media under one roof, has meant we’ve been able to deliver on a complex suite of briefs, efficiently, and effectively”.

Don Brennan, Head of Sales, Marketing, Strategy & Pricing at Hughes Insurance continued ‘We’re delighted to be relaunching the Hughes brand with a visual focus on the most important differentiator we have – our knowledge, understanding and excellence in service. We’re completely dedicated to ensuring our customers get a competitive deal that really meets their needs, and we believe AV Browne will help us to achieve our local and national goals”.

The campaign can be seen across all media including TV, Outdoor, Radio, Press, Online and of course the full rebrand, from hughesinsurance.co.uk to their high street retail units.


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