Smart NI experts to help Northern Ireland’s struggling Retail Sector

SmartNINaomh McElhatton, Smart NI ?and David Morgan, Velocity Worldwide

 A one day masterclass from SmartNI is set to take place next month to help Northern Ireland’s beleaguered retailers and high street traders compete online.

According to the latest Springboard figures, Northern Ireland’s high street saw the sharpest decline in footfall across the rest of the UK with Danske Bank also reporting confidence amongst consumers in the province has fallen.

Smart NI is set to debunk the decline of the high street through a series of interactive workshops and industry expert lead seminars which will equip the attending retailers with the digital marketing information, ideas on how to integrate innovation and technologies into their business to help them thrive and survive, with a core focus on how to create better customer experiences both instore and online.

From looking at global best practice and real life examples of retail businesses engaging in social platforms, marketing, analytics, rewards and tech to better understand diverse customers.  The series of speakers who have worked with brands including Dior, Emirates, Topshop, Boots and Debenhams will educate the audience on how to create a more engaging and relevant brand experience and how to educate shoppers in the increasingly crowded space of connected devices.

Naomh McElhatton from Smart NI said, “The intention of the day is to help educate, innovate and inspire the attendees, there is still such a huge fear hanging over the retail sector in Northern Ireland as to how they can actually utilise the online platforms and integrate technologies into their business to improve performance both online and offline”.

Headquartered in Belfast, with offices in Dublin, London, Edinburgh, New York and Tokyo, Velocity Worldwide is a global customer engagement and creative retail marketing specialist with over 20 years in the business of knowing shoppers and the retailers who serve them.

Velocity’s personalisation and insight technology platform, Darius™ for Retail, was born out of this specialism.

Velocity’s Chief Executive Officer, Enda McShane said, “By integrating data collection, analysis and activation through technology, retailers can change the shopper experience and create personalised experiences that protect and crucially project their brand by engaging shoppers at all points of their pre-store, in-store and post-store journeys.”

To find out more about the Smart Retail event on September 28th at the Culloden go to

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