One4all, the leading multi-store gift card from the Post Office, hopes to boost retail trade in Northern Ireland by recruiting new retailers to its portfolio.
One4all currently drives over £110 million of incremental business to its retailers across the UK and Ireland and it is now looking to emulate this success for retailers in Northern Ireland. It hopes to give a more local feel in the market for consumers and is actively recruiting for a Northern Ireland retail directory, which will show customers exactly where they can spend in the area.
Argento, the retail company behind the Pandora brand in Northern Ireland, is just one success story. The business has reported a significant growth in sales and redemptions since joining the One4all Gift Card.
Figures from Argento show an increase in redemptions of 256% year-on-year, with an average load value of £26.
Pete Boyle, Owner of Argento, says “Joining the One4all Gift Card scheme has seen our 20 Northern Ireland stores benefit from a significant increase in brand awareness along with incremental sales and increased footfall.
“We are delighted to be able to report these results and support One4all’s decision to develop a specific directory for Northern Ireland retail partners, which will only continue to benefit our stores in this area. “
Michael Dawson, One4all Group CEO, adds “One4all has had huge success, with retailers seeing sales of £110 million. We now want to emulate this success in Northern Ireland by offering a dedicated retail directory to drive sales for retailers in this area.”
“We believe by having a unique Northern Ireland Directory a greater share of the One4all Gift Cards will be spent in local retailers.”
Paul McMahon, President of the Belfast Chamber of Commerce, concludes “A lot of our members are local Northern Ireland retailers and we can see huge benefits for them to join a scheme like One4all. Retail has been tough in Northern Ireland over the past few years and it’s important that retailers are aware that there are other routes available to them to drive sales.”
The One4all Gift Card is a multi-retailer Gift Card that is sold in Post Offices across the UK and Ireland and is then redeemed in any of One4all’s 17,000 Retail Partners.
Leading retailers such as Debenhams, Argos, Boots, TopShop and New Look are amongst the retailers currently accepting the One4all Gift Card.
Retailers interested in joining One4all Northern Ireland should speak to Brendan McKeever, Northern Ireland Area Manager by emailing [email protected].