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National Ice Cream Award for Morelli’s

sam butlerMorelli’s Ice Cream from Coleraine gained a string of awards including Overall National Champion in the prestigious Ice Cream Awards organised by trade body Ice Cream Alliance and held in Harrogate, Yorkshire, writes Sam Butler

In addition to the national award, Morelli’s, among the best known names and most successful family businesses in the local food industry, won first place for its strawberry ice cream, first place for vanilla in the Open Flavour class and Best of the Best Vanilla.

Morelli’s has been producing Italian ice cream in Northern Ireland since 1911 and now supplies major retailers here and exports to the Republic of Ireland. The company has a longstanding reputation as a producer of outstandingly tasty and innovative ice cream products.

And there were also cups for Mauds Ice Cream from Carrickfergus and The Rinkha in Islandmagee.

Morelli’s Ice Cream

Arnaldo Morelli, managing director of Morelli’s Ice Cream, and sister Daniela Morelli-Kerr

The awards are now an integral part of the annual Ice Cream and Gelato Expo for the industry throughout the UK.

Managing director of Morelli’s Arnaldo Morelli, commenting on the awards, says: “This is tremendous recognition for the company in the national ice cream business.

“We are all thrilled to have won the supreme champion title and other awards and extremely proud to have achieved this national endorsement for the outstanding quality of our ice cream. It’s also great to be bringing home these prestigious UK awards to Northern Ireland.”

Michele Shirlow, Food NI chief executive, congratulating Morelli’s and the other award winners, says: “We are delighted by the achievements of Morelli’s which has contributed substantially to the growth of the ice cream, sorbet and frozen yoghurt sectors here. It’s a small business focused on premium quality and creativity.

“Morelli’s, a tremendous supporter of Food NI initiatives, has also supported other smaller food businesses here, including Clandeboye Estate Yoghurt and most recently Irish Black Butter, by using their products as ingredients for its extensive portfolio of delicious flavours.

“It is, furthermore, immensely encouraging to see another Food NI member, Mauds Ice Cream, gaining silver in the national awards for a successful product. And well done too to The Rinkha from the Food NI team. This is another marvellous endorsement of outstanding taste,” adds Mrs Shirlow.

The Ice Cream and Gelato Expo is a unique expo showcasing a huge assortment of ice cream varieties together with its equipment and supplies. This show provides a unique forum for suppliers, retailers, caterers and manufacturers of ice cream products.

The event aims to encourage and support the production, vending and consumption of premium quality ice creams and other frozen treats. The Ice Cream and Gelato Expo also showcases the various types of machinery and equipment’s utilized by the industry.

The event enjoys massive popularity among all the sections of the society and within all age groups. The event provides the ideal opportunity to business to build brand images, create and optimize business opportunities and launch new products.