Northern Ireland’s leading cosmetics company, BPerfect, has unveiled three new beauty products representing a £250K investment for the local, home-grown business.
The launch, which took place at the Westbury Hotel in Dublin, comes as the burgeoning Belfast company announces a growth of 737 per cent in sales, having increased turnover from £244K to £1.8m (year-end March 2018 compared to the same period the previous year), smashing the £699K targeted turnover by over 50 per cent.
The full range of BPerfect cosmetic products are now stocked in over 1,200 stores across Ireland (a growth of over 1,000 stores in just 12 months) and there are plans to launch a further six new products by the end of 2018.
The new product range, tipped to be top sellers, include the much anticipated, BPerfect 10 Second Tan Mousse which comes in three scents and colours, Medium Coconut, Dark Watermelon and Ultra Dark Mango. The BPerfect Golden Glow Body Shimmer – enhances and highlights the skin adding warmth and sparkle to the face and body and the BPerfect Luxury 10 Second Tan Mittwhich has been designed to give a more smooth and fast application of the growing range of tanning products.
BPerfect Cosmetics was founded by local businessman Brendan McDowell in 2012 who started the company with just £500. Today, his range of on-trend products are favoured by celebrities across the UK and Ireland, and sales continue to soar both online and through their extensive range of pharmacy, fashion and beauty stockists.
In March 2017, Brendan starred on RTE’s Dragon’s Den, and secured and offer of €80K from two Dragons. His product range got an overnight boost, however following the show, the budding entrepreneur decided to turn down the Dragon’s offer as he felt he could achieve his goals alone.
Speaking at the glittering launch of the new product range, Brendan McDowell, Managing Director of BPerfect Cosmetics said: “We are delighted to be launching this new range of products today, exactly 12 months on from Dragons Den.
“What a whirlwind 12 months it has been, from trebling the size our premises, increasing production to facilitate the huge growth, launching our new make-up palate in collaboration with one of the best-known make-up artists in Ireland, to launching these three fantastic new products.
“We have worked hard to ensure that our new mousse product gives a fantastic range of colours, which match perfectly with our clients’ skin tone, from Medium Coconut, Dark Watermelon and our brand-new shade which is Ultra Dark Mango – we are confident that our new packaging, our product and our price point rival any tan product in the marketplace. The mousse product will not replace our top selling 10 Second Liquid Tan – it just gives our customers another choice. It went on sale this week along with the Shimmer Powder and the Mitt and sales so far are very encouraging.”
Brendan concluded: “I am thrilled that the business is going from strength-to-strength and I am excited to continue the BPerfect journey and for our customers to enjoy this new range.”
For a full list of BPerfect stockists or to order online visit www.bperfectcosmetics.com.