Flyers are considered one of the most effective tools of marketing. They are simple, easy to print and can be distributed in large quantities quickly across a wide range of area.
We live in a digital world of advertisements so for some, it may seem that flyers marketing is dead. But they are sorely mistaken. Even today special offers and discounts are often made public with the help of flyers.
The reason why printed flyers are so popular is that of the personal touch that comes along with them. Unlike digital ads, you can feel the paper which ads a layer of authenticity to it. Let’s look at a more comprehensive look at some other benefits:
They are affordable
Flyers are cheap, can be produced in mass numbers with minimal commitment. Compared to most marketing strategies nowadays that require a lot of money and long-term commitments, flyers are cheap and can give you the best money for your buck, providing you implemented the correct design and message for the job.
Can be easily produced
You notice that creating a digital advertisement not only requires a lot of resources but also need months of preparation. This is not even considering the fact that it requires a lot of money.
Flyers only require a minimal amount of labor. You need to put in the details regarding the event and you’re good to go.
Flyers are more versatile
If you’re promoting one of your products, then invest in some coupons or vouchers to reel in some customers. You can even put in discounts codes ranging from 10% all the way to 50% and even more. The point being, flyers offer a lot more flexibility to market. You can include many offers to make it more exciting for your customers, in a more personal and appealing manner.
They are easily readable
Unlike digital ads which can sometimes appear clumsy, paper flyers can be customized to your personal taste. To make them appealing you must a font that’s easily readable and a soft color scheme, which is easy to achieve. Unlike digital ads, it doesn’t require that much of an effort.
Make sure the right people receive your ads
Unlike digital ads, you can deliver your flyers to your target audience. This not only helps you control the number of people who will visit your store but also their type and category.