Flybe, Europe’s largest regional airline, has today launched its brand new on-board ‘Refuel’ menu that – following customer research conducted earlier this year – features an enhanced choice of good value breakfast, lunch, snacks and beverages with healthier options and produce from much-loved foodie brands all of which reflect the energy and vibrancy of Flybe’s ongoing brand refresh.
The revitalised menu focuses on elevating the airline’s customer experience by creating more quality choice, stand-out service and product delivery. As stated above, ‘Refuel’ has been shaped by customer research conducted earlier this year* that confirmed passengers’ desire for healthier, higher-quality products.
Creating a ‘deli in the sky’ feel, with a hand-picked selection of grazing-inspired options, key menu additions include a ‘Tapas Special’ with basil and garlic olives, chorizo, breadsticks, savoury crackers, hummus, Mediterranean vegetable pate and Pimms, and The Food Doctor’s couscous and lentil wholesome pot. There’s also a healthy range of products from Saviour Snacks that before being included in its range are required to pass a stringent two-stage screening process encompassing tests for overall nutritional profile.
Flybe’s Director of Marketing, Martin Smith, comments: “The insight from our research was very clear – only the right choice of on-board food and beverages, coupled with good value pricing, will be enticing to passengers.
“So we’ve listened closely to what our customers said that would like and, as a result, have made some radical enhancements to the menu to meet and hopefully, exceed, the needs of those who choose to fly with us. We have included higher quality produce available from trusted brands such as Dormans, Ndulge, Proper Popcorn and The Food Doctor but without compromising on the overall cost. Price is obviously a huge driver to the overall value of on-board refreshments so we’ve created an extensive range of special deals across the menu to offer additional value.
“We’ve also matched the type of food with the average length of Flybe flights that – as ‘the fastest way from A to Flybe’ is around just 90 minutes. So we’ve targeted the menu around healthy grazing and energising snacks, whilst also incorporating key consumer foodie trends such as the nation’s growing love of popcorn and Mediterranean-style fayre.
“Our ambition is to be Europe’s Best Local Airline of choice. To achieve this, we have to ensure that every step of our customers’ journey is exceptional. I’m confident our revitalised ‘Refuel’ menu will satisfy and meet our passengers’ expectations and become an integral and much valued element of their customer experience.”