Jourdan Baird from Portadown is the person responsible for helping double Craigmore’s turnover and increasing the online sales from £5k to over £85k per month. She may only be 21 years of age, and a first-year University student, but this young lady is not to be underestimated.
And tomorrow night, Jourdan will compete with the brightest young sparks in Northern Ireland for the Young Business Personality award at the Belfast Telegraph Business Awards.
Craigmore is a 27-year-old family-run business selling power washers, sweepers, scrubber-driers, welding equipment, safety wear, workshop tools and cleaning products to both the trade and the public. It is Northern Ireland’s leading supplier of Karcher equipment and the Uk’s second largest Karcher centre.
Jourdan was asked to join the company part-time, two years ago, by her father, Geoff Baird, Managing Director of Craigmore, whilst studying architecture at Queen’s University.
Given the daunting task to ‘review the website and make recommendations to help stimulate online growth’, Jourdan taught herself the basics from YouTube videos and online forums.
She then developed a partnership with the top Google search engine specialist in Northern Ireland whilst learning Search Engine Optimisation skills and Google Adwords.
This alone got Craigmoreonline into the right online platforms and on the desk top of the target customers. Growth began to happen month-on-month and during that time, Jourdan realised that Architecture was not for her and made the change to Business Development at Queens.
Her father, Geoff explains that he searched for a web development person for over two years before realising that the perfect candidate was right under his nose. “What Jourdan has done for this business in two short years is nothing short of exceptional.
“She has transformed Craigmore from a well-known and stable, local, family business to a company with a global growth plan.
“She did this by investing the time by working extra hours and weekends when University hours allowed, travelling to Belfast four days a week for lectures and lessons and keeping a part-time job with the Yellow Door catering company.”
“Our recent success has allowed us to grow our team from 12 staff in 2015 to 18 in 2017 with a further two new staff joining in June this year. We have also just launched a new website, with a web partner which will help us meet our future targets.
Geoff concluded: “Myself and the whole Craigmore team wish Jourdan the very best of luck at tomorrow night’s awards.”
Speaking about her shortlisting and recent business success, Jourdan said: “I am so delighted to be a finalist in the Belfast Telegraph Business Awards.
“Growing up, I never dreamt that I would work in the family business, with my heart always set on being an architect. However, I have to admit that I have loved every minute of my time here and really enjoy the challenge of growing our sales.
“The team we have here is excellent and with their shared knowledge Craigmore is on-target to go to the next level.”
Jourdan continued, “Whatever happens at tomorrow night’s awards, I am proud to have my name up there with such inspirational business people.”
Craigmore is open to both trade and the public, at their Portadown-based site, which offers industrial cleaning and engineering products to the tourism, transport and manufacturing sectors throughout Ireland and the UK, as well as to the local domestic market. See all products at www.craigmoreonline.co.uk.