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Most Expensive Google AdWords Keywords in Ireland

We came across an article on Search Engine Journal last week which looked at the 25 most expensive AdWords keywords which got us thinking; what are the most expensive keywords in the Irish market?We came across an article on Search Engine Journal last week which looked at the 25 most expensive AdWords keywords which got us thinking; what are the most expensive keywords in the Irish market?

Keywords within mortgage, banking, insurance and gambling sectors have been well known to be some of the most expensive keywords for years and feature on the list that we’ve put together. But what about ‘psychic connect’, ‘google adwords expert’, ‘office space London’ or ‘streaming music sites free’? We bet you weren’t expecting some of these terms to have a suggested bid of over €10 and in some cases over €25!

We based our research on Google’s keyword tool, and we’ve pre-selected the Irish market. Our data showed that financial-based keyword groups are by far the most expensive, particularly those in the gambling sector.

Top 3 highest suggested bid keywords were:

  • ‘Best online slots casinos’ – suggested bid of €177.96
  • ‘Rulete online’ – suggested bid of €141.94
  • ‘Online casino games’ – suggested bid of €110.13

In most cases, keywords that have a high suggested bid are thought to be likely to produce long-term returns.

We must also mention at this point that Google says the recommended bid is ‘only an estimate, and your actual CPC may vary,’ which, from our own experience, we would agree with. We always use the suggested bid to get an idea of how expensive or cheap or a market is overall, and seldom base the maximum CPC’s that we set for new keywords on these figures, as ACTUAL CPC’s (when the campaigns are live) can vary widely from what their original suggest bid was.

Check out the infographic below to view some of the most expensive keyword groups and keywords. Do you know of any other expensive keyword groups? If so, please comment below, and if you find a keyword with a higher suggested bid than the highest we found at €177.96, we will give you 1 hour free consultancy on SEO, SEM, Analytics or Tag Management!

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