Turn your employees into ambassadors
Behind most businesses are hard-working and reliable employees. If you have people working for you, you could fully utilise their presence and turn them into brand ambassadors. For example, if you have customers visiting your firm’s premises on a regular basis, you could provide your employees with branded uniforms. As clothing specialists Fire Label point out, having staff members look the part is vital if you want to portray a dependable and professional image. Moreover, if your company offers a telephone service manned by customer advisers, you could provide them with additional training to improve their knowledge and capabilities. Doing so should mean that they’re able to deliver a high standard of service when speaking to your customers. While these suggestions are simple, they can be extremely effective when it comes to keeping up the consistency of your brand.
Establish a social media presence
There’s no denying the fact that social media can play a key role in promoting companies. The likes of Twitter, Facebook and Instagram have taken over not just our personal lives, but our business endeavours too. So if you haven’t already, you may want to think about establishing a presence on this platform. Social media allows you to reach out to a whole new audience, and it’s another way for you to get your brand across to the people who matter. If you’re seen to be active and responsive across the various different social media channels available, you should stand to make a positive name for your firm. By keeping this up, you’re ensuring that your customer base is constantly reminded of you and your brand and that you’re readily accessible should they need you.
Fine tune your marketing material
From the quality of the images and graphics you use to the font and colours you choose, making the effort to fine tune your marketing material is a fairly simply yet highly effective way to make sure your brand’s consistency is up-to-scratch. For customers to gain trust in your brand, you’ll need to ensure that your promotional material reflects your firm’s ethos. Whether it’s leaflets, brochures or your website, you should aim to stick to specific visual guidelines across all your marketing channels. Failing to do so might make your company look erratic and unreliable, and it could mean that you lose out on securing business with new clients.
While building a consistent brand take times and effort, putting these three suggestions into practice should help you establish and maintain an effective identity for your company.