CIM Northern Ireland brings Marketing Game Changers to Belfast

Minister for Employment and Learning, Dr Stephen Farry and the Chair of the Ireland Board of the Chartered Institute of Marketing, Christine Watson
Minister for Employment and Learning, Dr Stephen Farry and the Chair of the Ireland Board of the Chartered Institute of Marketing, Christine Watson

CIM Northern Ireland is bringing some of the United Kingdom and Ireland’s top marketing professionals to Belfast on October 1.

They will reveal how they deliver maximum impact for their companies at this  major CIM Northern Ireland conference.

The all-Ireland conference, Game Changers: Marketing with Impact, will be held on October 1 at Crumlin Road Gaol.

Speakers include Cera Ward Country Manager of Google Ireland, Elizabeth Sheehan, Director of Marketing for Ireland at Lucozade Ribena Suntory and Colin O’Toole, Senior Brand Manager at Mondalez International who has also worked with global giants Mars, L’Oreal, Colgate-Palmolive and Johnson and Johnson.

The conference is open to all whether, CIM membership is not required.  Booking details are available at Further information about the event as well as sponsorship and exhibition opportunities is available from [email protected].

There will also be a series of seminars including author and Digital Marketing expert Daniel Rowles and commercial copy writing specialist Claire Wilkinson from The Writer.

Daniel  Rowles  has helped organisations of all types to use digital marketing effectively, working with all sizes of business from SMEs through to clients like the BBC, Vodafone, MasterCard, Warner Bros and Boots. He is the voice of the Digital Marketing Podcast, a worldwide top ten business podcast in iTunes and Managing Director of He has published two books ­ “Mobile Marketing” and “Digital Branding”.

Learning to create great copy will be the subject of the seminar delivered by The Writer, the world’s largest language consultancy, based in London and New York. Claire Wilkinson has worked with many brands to revamp their writing.

She’s helped Emirates create one tone of voice for a workforce that speaks 55 different languages; shown Bacardi how to write a samba and taught Booths supermarkets how to whet appetites without over-egging the pudding. She’s run workshops for Nickelodeon, ASDA and the BBC, to name just a few.

“This is a great opportunity to get the latest cutting edge information and advice from top marketing experts. We’ve brought together an exciting group of people who will be able to shine a light on all aspects of marketing, giving business professionals from across Ireland the chance to learn and develop new skills that can really make a game-changing difference to their companies,” said Christine Watson, Chair of the Ireland Board of CIM.

Highlighting the importance of continual skills development and recognising the value of life-long learning, Dr Stephen Farry, the Minister for Employment and Learning, said: “The CIM conference theme of ‘Game Changers: Marketing with Impact’ will provide a forum for marketing practitioners to both share and learn with local experts and international peers on a diverse range of marketing topics simultaneously enhancing their skills and experience.”

“It is a priority for me that we work to upskill the workforce in Northern Ireland. Upskilling, mentoring and knowledge sharing through events such as this will, in turn, have the result of assisting to grow our economy. This is as true for the business discipline of marketing as any other field. The key to future success will be flexibility and having the necessary skills to support the growth of our local economy,” he added.

The Chartered Institute of Marketing (CIM) is the leading international professional marketing body with some 35,000 members worldwide. First established in 1911 it has defined the marketing standards that operate in the UK for over a century and is the global champion of best marketing practice.

CIM exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals and businesses around the world.

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