Charles Hurst Peugeot receives national recognition

Charles Hurst Peugeot
General Manager Ian McAllister is pictured with the team at the Boucher Road showroom and the award.

For the second year in a row, Charles Hurst Peugeot has won an esteemed Guild of Gold Lion Award as part of Peugeot’s UK-wide dealer recognition programme for excellence within the industry.

Officially ranked 5th in the whole of the UK, this accolade acknowledges Hurst Peugeot’s first class, consistent performance across all areas of the business, including Sales, Service and Parts. Widely known for its outstanding customer service provision, Charles Hurst Peugeot is now the top performing dealer in Northern Ireland.

Ian McAllister, General Manager, Charles Hurst Peugeot, said;

“We are extremely proud to have our commitment, dedication and hard work recognised by Peugeot at a national level with this Guild of Gold Lion award. Our established team continues to provide the highest level of customer care and service provision to Northern Ireland’s drivers and we look forward to maintaining this standard for many years to come.

“This is a testament to the Charles Hurst Peugeot family and our devotion to the brand’s values. Maintaining these standards in today’s modern competitive marketplace is something we can proudly stand by and we look forward to ensuring every customer receives these high standards.”

The 30 Peugeot franchises from across the UK that were awarded a Golden Guild of Lion Award will attend a gala ceremony at The Grove Hotel, Hertfordshire on March 11th for a much-deserved celebration of their achievement.

David Peel, Managing Director, Peugeot UK, said; “Announcing these awards at the start of the year always provides a fantastic impetus for our successful dealerships across the UK to maintain Peugeot’s high standards and keep our loyal customers coming back throughout the year.

“I would like to congratulate the team at Charles Hurst in Belfast for their hard work and I look forward to celebrating their success throughout the year.”


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