Coupons have proven, time and again, that they are a highly effective marketing and sales tool. While traditional marketing methods are costly and hard to implement, small businesses have never had greater access to cost-effective, trackable marketing tools. In recent series of survey, consumer research firm confirmed that 91 percent of customers who redeemed a coupon with a retailer intended to revisit that brand again. If you’re looking to see your revenue reach even higher and want to see a bigger flow of customers who have a higher potential of becoming reoccurring members of your service, then maybe it’s time to focus on coupons just like Jackpotjoy promo code 2019 for iGaming enthusiast. You can also have a lot of headaches and lose money if you implement your coupon program incorrectly. Here are five tips to help you make the most of your coupon marketing efforts.
Make Solid Offers
To be more persuasive you need to offer discounts. Dollars-off discounts work better than percentages. When the service or product is familiar, it is not convincing and convenient. Dollars-off discounts are therefore part of the longer strategy plan. You should also offer free information. This will give you a chance to become relevant to your customers.
Put together a group of cooperative, non-competitive businesses in your area and agree to cross-promote. You can use website links, fliers, coupons or social media platforms. By collaborating with each other, you can expand your customer base because you’ll be reaching new people.
Finding Customers with Coupon Codes
If you are eager to make your initial sales, there are many options available for you. Being confident about trying out non-conventional methods will expose you to different customers. Coupon marketing is very effective at attracting new customers, who will certainly boost your sales. Once a new customer visits your store, you have an opportunity to turn them into permanent customers. At the same time, you can use coupons at the customer acquisition stage to acquire customer data and build a database of customers who are interested in coupons, deals, and discounts.
Bundle Products and Services
The best way to still turn a profit on coupons is to bundle more than one product or service as a package deal. It can be combining a high margin product with a lower one, or a bundle that includes a series of visits. In certain cases, this will also allow you to ask for a higher price because it’s harder to compare prices of bundle deals with other offerings out there.
Do Not Stop After Sales
Stopping after the sales is a mistake most people do. To avoid this, create a planned program of regular follow-up to keep them involved and engaged in the growth of the item’s popularity. You may use invoice stuffers, and new catalogs to keep the customers coming back.
Coupon marketing is much more than coupon campaigns alone. It requires a comprehensive management system and one to one personalized relationship with your customers. Coupon can be a great tool to help grow your business, as long as you get creative and do it in the right way.