5 Steps to Make Your Business Visible in the Local Search Results

Search resultSearch engines can decide the fate of your business. It’s a key component of the market strategy of your business. Many people don’t know that they can lead the search results with content that they control. There are many ways in which you can improve the marketing offers, especially in social media, reviews and rating, even media outreach.

We’ve prepared in this article six tips for becoming a local SEO of success, and also how to be in more control of your business. Don’t forget to check out Summon Digital if you need help with your business.

Improve the information of your business’ site

You already know that your website is the most crucial thing in your business, as it is a priceless online asset, so you need to make sure that your site is optimized as you’re supposed to in order to appear in the search results, above.

What you need to do:

You can create a domain name that’s going to show what kind of business you have, and also its location. Let’s take, for instance, Billy’s Bakery, which uses billysbakerynyc.com, and it has it all.

You can add keywords on the page titles that show something about the services that you offer, and also the location of the business.

NAP- name, address and phone number – put them in the contact page, homepage and pretty much every page of your website.

Secure and update the business listings on your website

You can boost the local SEO by making sure that there is availability and y consistency when it comes to your business’ listing information for third-party sites. Google usually searches these sites to make sure there is a deeper understanding of the business. If your business does not get listed or the information is inaccurate, this can have a negative impact on the placement of your business in the search results.

What you need to do:

Check leading local listing sites to make sure that your business is listed and that it’s the correct phone number, address and business name. You might need to make some changes here and there.

Make your own listings that include videos, photos, the site’s URL and any other kind of important information to make things easier for your customers.

In case your business has more than one location, you need to make separate listings for each of your locations to make sure everybody sees them.

Make sure you have a good link strategy

You may want to add links from your website to other related websites, and they have a very important role in the SEO visibility, as they make your business credible and authentic.

What you need to do:

You can share the links on social media from time to time, and encourage others to share it, too.

You can put links to your website in email newsletters. You can host (or even sponsor) local events or offer discounts for students.

Make a local ‘encyclopedia’ or nearby restaurants, cultural attractions and stores to allow yourself to link to others. You can even promote them. But you need to be careful. Make sure that your link strategy is original and that you know those businesses you’re linking to – ensure that they are relevant for your work. Under no circumstance should you create link schemes – do not spam your business on other websites or blog comments.

Response people’s feedback

The reviews of the users build the visibility of your business in the local search results, and it’s the same when you’re engaging in responding. It doesn’t matter if they’re positive or negative. Just make sure that the reviews come from outside your business.

What you need to do:

Allow and encourage your customers to leave reviews, as well as ratings of your services. If they’re positive, they will make your business authentic, and there are higher chances for your business to appear in the search results. To encourage them, give your customers sites to post reviews – this way, the spread is diverse and on multiple important local sites.

When the review is positive, thank the customer for taking their time to give feedback and encourage them to use your services again. If the review is negative, tell them you appreciate the feedback and make sure the customer is telling the whole problem, in order for you to solve it.

Under no circumstance should you ever post false reviews. If you do, and they will find out, you’ll lose all your credibility, and you won’t get the kind of visibility that you need.

Be active on social media

Social media is crucial for your business, especially when it comes to the visibility of your business in the search results.

What you should do:

Have a strong social media strategy that puts you in contact with your customers through Facebook, Twitter, Instagram, and Pinterest – or any other popular network. The more followers you have, the higher are the chances that your business will appear in the search results.

Don’t forget to respond to those who reach out to you with the help of social media.

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