5 Digital Marketing Tricks Every Small Business Needs to Practice in 2017

| June 26, 2017

Digital marketingIt’s a fact. Digital marketing is one of the best ways to take your small business to the next level of success. But, while there might seem to be enough room for everyone in this virtually unlimited space, the truth is that finding your way to your target audience hugely relies on the good use of resources and creativity.

And, what better way to get ahead of your competition than to test and explore the latest digital marketing tricks?

Centralize the Correct Version of Your Homepage

The difference between awesome.com/home.html and www.awesome.com might not seem like a problem to you (or to your audience for what matters), but it can affect your SEO ranking.

When you have multiple versions of a homepage, Google will decide which one to index. But, in some cases, it can index a variety of your URL versions, which can make it difficult for web spiders to crawl and index your site.

One simple yet effective trick that can help you boost your digital marketing strategy in 2017 is centralizing the correct version of your homepage. You can do that by creating 301 redirects of the other renditions.

Focus on Site Speed and Performance

In a world that is obsessed with speed, making sure that your website loads fast and performs flawlessly is paramount. Nothing spells disaster more than a slow website. Loading time is a major factor in ensuring a qualitative user experience and high search engine rankings.

If you think that there’s no problem if your website takes a few minutes to load, then you should learn that around 47% of Internet users expect a web page to load in under 2 seconds. Most of them will abandon their quests if a website is taking more than 3 seconds to load.

If you’ve been investing lots of efforts into design and qualitative content, then you need to make sure people get to enjoy them. Speed up your site by minifying your code and removing unnecessary plug-ins. Otherwise, your entire marketing plan might fail.

Provide Real Value

If there’s one thing that you need to learn about digital marketing in 2017 is that customers nowadays expect to receive real value from the companies they interact with online. Cheesy campaigns and promotional messages with no real meaning attached to them are just a huge waste of time and resources.

For your internet marketing strategy to be effective in 2017, you need to offer knowledge and insights from a professional standing point. Sure, this approach requires a lot of hard work, but the results are well worth it. By providing value to your audience, you’ll establish yourself as an industry leader that they can turn to whenever they need help.

Facebook Ad Testing

One of the things that make Facebook advertising such a great marketing tool is the fact that it allows you to experiment with different ad formats without breaking the bank. Whether you want to get clicks to your site, page likes or website conversions, Facebook is an excellent channel for you to reach your marketing goals.

Invest in Influencer Marketing

Influencer marketing is one of the most promising digital marketing strategies today. Recent reports have shown that this strategy can generate up to 11 times more ROI than traditional advertising. Moreover, unlike other forms of online advertising, influencer content remains online, continuously increasing the value of your efforts.

The digital space has become more crowded than ever before. With so much noise coming from virtually every channel, consumers are beginning to tune out marketing messages. These tricks will make it easier for you to remain relevant and connect with your audience in a meaningful way.

Category: Articles, Marketing

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