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American Holidays invests in Belfast base

Northern Ireland’s US Travel Specialist, American Holidays has opened the doors on its brand-new premises in Belfast City Centre, following a significant investment and a renewed strategy to grow its operations locally. 

Whilst remaining in Lombard Street, American Holidays will now occupy the old Ulster Bank site that has lay vacant for several years. This new space will allow for the expansion of its retail shop and call centre for its trade partners, with a larger dedicated Belfast team in place to answer every call.

The new retail shop will be a relaxed and comfortable environment for both staff and customers. Planning a holiday to the USA can be daunting at times; therefore it is reassuring to speak directly with a specialist to receive expert advice – something American Holidays continues to see a demand for from customers. 

Speaking on the continued success of American Holidays, Karen Sheals Hoy, Manager says: “We pride ourselves in offering a seamless and dedicated customer journey delivered through exceptional service. It is this passion shown by the team that resonates with our customers and gives them confidence in the services we offer. Today American Holidays has over 50 staff based in Belfast, Dublin and Leeds and we are proud to be part of the world’s largest collection of specialist travel brands. 

“American Holidays has developed longstanding relationships across the industry, and we continue to forge new associations. American Holidays prides itself in having a dedicated team in place to negotiate and secure the best prices for our customers, so we can remain competitive in the marketplace.”      

Starting as an independently owned company in Lombard Street 27 years ago, the business has gone from strength to strength. American Holidays opened its Belfast branch in 1991 and this new level of investment into the branch signals confidence in the local market and the continued demand for this specialist travel offering. 

The larger premises will now allow for a new dedicated training room to be housed onsite, enabling American Holidays to host regular training sessions for their staff and the Northern Ireland Travel Trade with partnered airlines, hotels, destination team specialists and suppliers. 

Karen says: “As specialists in our field we can share the expertise we have at our fingertips with those who support us and to better develop everyone’s knowledge, especially of the lesser known areas of the USA and Canada”. 

Astrid Bell, Cruise Product Manager, Belfast and Dublin adds: “American Holidays’ biggest strength is our team. We know North America inside and out, upside and down and have a great heritage as a specialist North American Tour Operator. We go the extra mile and know that it’s often the little things that make a big difference. Our sales staff have collectively visited almost every state, so we have the USA and Canada covered. 

“We understand the need to invest in education and training for our staff and work very closely with training partners to develop training programmes for all.”

American Holidays is part of Travelopia, the world’s largest collection of Specialist Travel Brands. It is always working to develop and grow new products to the USA & Canada – next year will be no different. 2020 will see a new 148-page North America brochure and a 100-page Escorted Touring brochure including Cruise and Canada. The new brochures will offer some new exciting experiences while also offering some old favourites. The new brochures will hit the shelves November 2019.   

American Holidays is summed up in its tagline, Possibilities Unlimited!