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What is a Trade Show and Why is it Important for Your Small Business?

You only have so many hours in the day. You need to make use of them so you can grow your business. Why would you spend your time traveling to a trade show? Because people who go to these shows are buyers for your products. 81% of people who attend trade shows have buying authority.

So what is a trade show, and what can you expect?

Keep reading to learn the answer to those questions.

What is a Trade Show?

As a business, you need to get the word out there about your company and products. There isn’t a better way to do that than going to where your customers are and talking to them face to face.

This is what a trade show is.

Every so often, companies gather together for an event to show off what they’re working on.

These shows usually take place once a year at a large convention center, but there are smaller ones you can attend locally.

How Can a Trade Show Help?

It doesn’t matter if you have a new product or want to advertise something you’ve been selling for a long time. A trade show allows you to connect with other people in your industry to talk about your business.

Many people go to trade shows for the connections. It’s a great way to meet up with other industry leaders to look for ways you can help each other.

Another option is to buy a trade show booth. Your booth will be the way you show your product off to the trade show attendees.

There ‘s a lot of foot traffic from people looking for new products, so you can expect to gain a lot of exposure.

What Can You Do For a Good Trade Show Experience?

Before you head to a trade show, you need to come up with a plan. If you go in without thinking, you won’t be able to get the most out of the experience.

Follow the tips below to have a better trip.

Find the Right Trade Show

There are a lot of trade shows you could attend. The chances are you don’t have the time to go to every one of them.

Make sure you are strict with your time and attend only the shows that will make a difference. Your chosen show should be one that will produce you more leads and business than any others.

If you find any of your competitors at a show, then chances are it will be a good one for you.

Set Goals

What do you expect to accomplish by going to a trade show?

Are you looking to gain exposure for your product, or are you looking to connect with people in the industry? Whatever the reason, make sure you define it before you head to the trade show.

Your goals will help you formulate a plan for your activities. You don’t want to get to the show and not have any idea about what you want to do.

Create a Schedule

Once you figure out what you want to do, it’s time to develop a schedule, so you have time to get everything done.

You don’t have to be at the show on your own. Your team can help you manage your booth.

Use the time away from your booth to find people to connect with and events to attend. You can also schedule meetings with people who you want to do business with or have a friendly introductory meeting.

Make a Great Booth

If you want to showcase your product, then make sure you have a booth that can help it stand out. Take the time to research the different types of booths available and find one that can compliment your product.

The more eyes you have on your booth, the more people you have to sell to.

Make sure you read more about the types of display booths so you can find the right one for your product.

Practice Your Pitch

While a trade show is a perfect chance to showcase your products, you have to be prepared to talk about them.

You will be doing a lot of talking, so try to prepare for as many questions as you can. These won’t be formal conversations either.

You will be talking in length about your products. Make sure you know your facts so you can give out correct information to your potential customers.

Give Away Some Swag

Like it or not, people have come to expect free stuff at conferences.

You walk in the door with nothing but walk out with bags of goodies. You can use this to your advantage.

Give away some of your own swag that you brand with your company logo. This will help people remember your company if they ever need your services.

Take Notes

It may not seem like you have enough time for taking notes, but try to squeeze it in.

You will be getting a lot of information during your time at a trade show. It might be hard to retain everything.

There are simple note-taking apps you can download for your smartphone that makes taking notes easy. You can also use dictation to record notes on your phone.

Follow Up With Contacts

You worked hard at the trade show. Now it’s time to follow up with the people you met.

Reach out with a call or email a few days after the show to re-introduce yourself. Let your new contacts know who you are, how you met, and what business you are in.

This is the time to close any deals.

Don’t Discount Trade Shows for Boosting Business

Now that you’re through this post, you should be able to answer the question, “what is a trade show?”

Not only will you line of potential customers, but you will also be building a more significant presence for your brand. Make sure you make the most of this opportunity.

If you are looking for more business advice, then head over to our blog. You can read about anything from business funding to marketing strategies.