Sometimes starting a business seems like such a huge endeavour that once you’ve managed to complete the main tasks, it feels as if that’s all you need to do. Companies that have existed for a while and are well established can also end up unintentionally letting small yet vital details fall by the wayside. It is crucial to not only have a broad and over-arching perspective on your business’ trajectory and overall goals but also to pay attention to the small details that can make or break your chances of success. Here are a few examples of small details that can significantly improve your business.
Front of House
Whether you have a physical space such as a store, warehouse or office, or rely on your online presence, the appearance of your business to potential customers is extremely important. The value of a consistent, attractive brand can go a long way to increase the potential for success. Invest some time and effort into producing a coherent, appealing visual brand that conveys your business accurately. Consider elements like logos, colour schemes, marketing materials and merchandise; these can all serve to strengthen the overall impression of your business in the minds of your target market. Even something as simple as a quality sign at your store, office or warehouse can add a sense of professionalism and coherence to your business. Take a look at Design Your Sign for more ideas. Don’t hide your business by neglecting to show off its brand. Make sure people know how and where to find you.
Friction in your business creates moments of potential chaos and room for error. When dealing with customers, for example, friction can be caused by a poor telephone line interrupting your communication. It can also be found interrupting the flow of your website, giving your online visitors more opportunities to leave and seek out your competitors. Reduce friction in your business by having simple, smooth plans in place that limit the chance for misunderstandings and frustration to occur. A few aspects to focus on are:
- Creating an easy to use website with clear information
- Streamlining customer care that gives plenty of contact options
- Investing in technology that is intuitive and reliable
Every interaction you engage in as a business owner reflects on your business as a whole. This is important to bear in mind since it requires you to maintain a level of professionalism that might seem initially daunting. Familiarise yourself with your business’ brand and tone of voice so that your interactions while networking with other professionals and potential customers give the desired impression. If you want to appeal to a younger demographic, appearing uptight and formal through your online and personal interactions can give the subtle impression that your business is the same, which may or may not harm its reputation. As long as you are comfortable with the tone your business and brand want to demonstrate, you can effectively portray yourself in the best light.