Business writing is a good weapon you can use to improve sales and establish authority. If you write an email after an email and don’t see any enthusiastic replies, it may be time to rethink the words and grammar you use. Let us show you how to write clear and interesting messages!
Business Writing Skills: Easy Improvement Tips from Professional Writers
Business writing is a strong selling device, but only if done by professionals. If you don’t see progress in your sales, something must be off. And while you’re looking for the gap, ask your management team to take care of improving your company’s writing for business.
It’s not difficult to start using correct words and grammar to help the reader understand you represent a professional company. To achieve that, business writers recommend writing down the following tips and tricks.
Write drafts to make sure you frame the thought right
Hurrying to write your thoughts down right away is a good thing if you don’t want to lose a brilliant idea or slogan. However, professionals from this essay writing service recommend pouring it all in a draft rather than in the actual email. Any word or sentence may discourage a potential partner or buyer.
Some common mistakes one makes when writing while thinking:
- Idea repetition;
- Lack of structure.
Consider writing a draft or two, give them structure, make sure you explain your thoughts and offers right. As a result, you should get a laconic yet powerful message and confidently send it to the addressee.
Make your point right away not to become boring
Talking about business writing, the basic outline we were taught at school doesn’t work very well here. In an academic essay, you need to introduce the general topic first, add background info, and only then proceed to the meat, the main message.
In our case, it’s important to make your point right from the beginning, providing as much additional info as you see fit afterwards. When it comes to potential partners and clients, most of them won’t read the whole message if it’s boring.
The first 100 words are your opening act, and it’s the most important thing. Business professionals use writing infused with creativity, humor, and nice catches to ensure the attention of the reader is theirs.
Find a balance between concise and interesting writing
The team of experts who are specialising in college admission assistance advice to cut redundant words from your business writing. That means:
- Balanced active and passive voices;
- More contractions;
- Fewer prepositions;
- More clusters.
See that your message is concise yet interesting. Bring new information with every sentence but don’t overload the text. There has to be one main idea and lots of means to support it. That’s something we were taught right about at school.
Correct grammar is also something to take care of. The English language is full of synonymous constructions, but you must know exactly how to use them. If you’re not sure, search for examples online. If there are few and they’re mostly from translators, consider using another structure.
Avoid using jargon and exaggerating words
You should understand that not everyone knows the meanings of field-specific words. You surely want to show the reader that you know what you’re talking about, but don’t do it with the help of difficult acronyms and jargon. There are even lists of words you shouldn’t use – be sure to check them out before taking up your next proposal.
Look, it’s project-crucial to make sure you guesstimate the impact power of your word-choice decisions and outside-the-box ideas, as your core-performance tactics should be client-oriented. Tough to understand even after reading it twice, right? Take it easy on your audience and write as if you address a 9-grade student.
As to the pompous words, some think they increase the value of a piece by “the more, the better” rule. But saying that your product is wonderfully amazing and changes lives dramatically by its ultimately miraculous features won’t make people want to buy it.
Read the message from different perspectives
After you finish the message, read it as a writer, a businessperson, and a member of the target audience. If you lack insight in any of the areas, get your friends and colleagues to proofread it. And don’t underestimate their editing notes or take them aggressively.
Getting feedback is very important for the success of your task. If you have an opportunity to get some before even launching the campaign, seize it! Ask if you don’t understand something, discuss the meaning of the phrases and sentences, etc. Such a control group will improve your future writing as well.
Practice as much as you can
Practice really makes perfect, so be sure to take up as many business letters and offers as you can. Don’t overload yourself, though, as you still need a clear mind and creativity. For extra motivation, make practice your job by taking more tasks. You’ll get paid more and the amount of practice will get you to the new heights.
Besides, there are lots of courses and guides online you can use to analyze your previous works. Every error is a chance to become better, so don’t hesitate to work on them. Take some of your first projects to see how far you’ve come already if you need a motivation boost.
After all, writing is a skill, and if you don’t work on improving it every once in a while, it will always be at the same level.
Don’t underestimate business writing
Learn from your mistakes and understand the value of the word in business. Pretty often, the way you write an email or give information about your product becomes the final nudge to the decision of a potential client to buy from you.
Use understandable vocabulary, write clearly, and try to read the final version from the perspective of a potential client. Do it for a month, and you’ll see how much more attention your company will get.