Optimizing your website requires over a hundred tasks including content optimization, keyword research, blogging, social media presence, PPC, and whatnot. The question is why bother with link building, when many marketers support the notion, that this practice is dead?
The fact of the matter is, link building is still one of the most prominent signals used by Google and other search engines for ranking pages in any search.
If you are still not convinced, here are seven reasons to make you change your mind.
It Improves Online Visibility
The crawlers go through each and every do-follow link directing in and out of any domain. The quality of links associated with your website helps search engines measure the authority of your website. As claimed by experts from OutreachMonks, the better your website’s link profile is, the better it ranks in search results. Thus, improving your website’s visibility online.
Links Act As Litmus Test For Search Relevance
As already mentioned, the crawlers analyze each and every do-follow link directing towards your website, this helps the search engines establish the relevance of your website. For example, if most of the domains your website is linked to are lifestyle blogs, then it is very likely that your website will pop up in results whenever a user searches for any lifestyle-related topic.
Reputable Mentions Increase Brand Recognition
Another benefit that your link building efforts can offer is cheap branding for your content. Yes, when your website secures a branded mention on any influential blog, the target audience begins to identify you as a brand. Therefore, promoting your brand and gaining recognition for your business.
Content Marketing Is Dependant On Link Building
No matter how stellar a piece of content you create, it would be worthless if no-one reads it. Your content marketing efforts can significantly improve with the help of link building practices. For example, using blogger outreach service from Outreach Monks can help you guest post on sites that hold sizeable traffic. Thus, improving the chances for your content to be read by your target audience.
You Get To Create A Community Of Bloggers And Influencers
Engaging with different bloggers and influencers to seek backlinks from their domain helps you connect and mine the potential your website holds. Along with that, it also helps you create a community of influential bloggers around your domain, who can vow for the quality of content and its usefulness for other readers.
They Help Bring In Referral Traffic
Of course, the main objective behind link building practices is to gain higher traffic on your website. In simple words, higher traffic means more leads, which effectively means, more business. Links can direct readers from the website’s directing towards your website and therefore increasing the overall traffic on your website.
You Can Also Start Ranking For New Keywords
As already mentioned, the anchors used for backlink generation are analyzed by the crawlers to identify the relevance of your website, there is another side to this coin. These anchors act as keywords for your website and thus help your website to rank for new terms.
We hope these reasons are enough to make you go for link building services. Grab the opportunity and grow your business without spending a fortune for your marketing efforts.